Experiments
We build prototypes to test our ideas in practice. Each tool here is a working example of one way AI is changing how information gets personalized, sourced and gathered. Try them yourself, then read what we learned building them.
News Digest Designer
A guided lesson for building your own AI news digest, no coding required. It’s an illustration of how easy it has become to customize and personalize the news you get — and how much it pollutes newsletter metrics. Tools for building this kind of workflow have proliferated since we published this in January 2026.
JESS: Journalist Expert Safety Support
An AI safety adviser for journalists and editors that draws on a vetted knowledge base of guidance from leading news organizations and press freedom NGOs. Not a chatbot but a consultation interface pulling from a specific corpus of information. Led by the Journalism Protection Initiative and ACOS Alliance.
Newsroom AI Survey
A survey you take as a conversation with an AI interviewer that asks follow-up questions and remembers your answers for the next check-in. Collecting audience feedback can now be far more dynamic and responsive than a static form ever allowed, at a fraction of the cost of human interviews.