We're running an ongoing survey to learn how journalists are actually incorporating AI into their work — what's working, what's not, and what's changing. But unlike most surveys, this one uses AI to ask you about AI. Start the conversation:
Help us understand how newsrooms are using AI
Forget the standard survey form. This survey is a conversation, where a chatbot asks for your thoughts about how AI is changing what journalists do, who we do it for, and how we reach them. It takes about 10 minutes.
The bot adapts its questions based on your answers, so you'll only get asked what's relevant to you. It probes deeper on your interests, and will follow up in three months to ask how your thinking has changed.
HOW IT WORKS
WHY A CHATBOT, NOT A FORM
This survey chatbot is an experiment in expanding capacity with limited resources. Traditional surveys produce checkboxes. Conversations produce insight. Respondents share more context, more examples, and more of the nuance that reveals what's actually happening in newsrooms — not just what fits in a dropdown.
The chatbot adapts its questions to each person, accounting for far more variation than a static form could. And because it follows up every three months and remembers previous responses, we're building a longitudinal dataset that tracks how the industry's thinking evolves — not just a single snapshot.
This is also a test of something we believe matters: using large language models to gather information from audiences, not just produce content for them. If this approach works for research, it can work for newsrooms too. The results help us understand what the industry actually needs.
We’ll share what we learn and use the results to inform how we push for innovation that centers journalistic values and public interest journalism.
Pick your angle
Three conversation paths: how AI changes what journalists do, who journalism is for, and how it reaches people. Start with whichever one is on your mind.
Have a conversation
The chatbot has topics it's trying to learn about, but it follows your lead. If something you say is interesting, it'll dig in. Every conversation is different.
Check back in
Every three months, you'll be invited to share what's new. The chatbot remembers your earlier conversation and asks how your thinking is evolving as the technology changes.
We're actively collecting responses and analyzing patterns. As the research develops, we'll publish what we're learning here. We're also working toward an open-source version of the conversational survey framework, so newsrooms can adapt it for their own research. Interested in helping build the framework? Get in touch.
What we’ve learned so far:
We have met the enemy, and he is us → what we heard in six weeks of asking journalists about AI, with AI
Responses are stored securely. We never publish individual responses or identify participants. Published research uses only aggregated, anonymized data.